BA (Hons) Marketing & Communications

Brand strategy, digital media, and persuasive storytelling

Online or on campus

3 years full-time360 creditsEnglish

Overview

Marketing & Communications blends creativity with analytical rigour. You will develop brand strategies, plan integrated campaigns, and measure performance across digital channels. Campus agency projects pair student teams with local businesses; Adobe and analytics tool workshops build practical skills. Modules cover consumer psychology, public relations, content strategy, and marketing law.

The Frontier Creative Studio offers podcast booths, video editing suites, and campaign critique sessions.

Who This Program Is For

Creative students interested in brands and media
Future digital marketers and communications specialists
Entrepreneurs building audience and growth skills

Faculty spotlight

Dr. Laura Finch leads Digital Marketing; Professor Marco Silva researches cross-cultural brand narratives.

How you can study

Study options & delivery

Online pathway· Flexible remote

Complete your BA (Hons) Marketing & Communications fully online from anywhere in the world with faculty-led modules and flexible scheduling.

On-campus pathway· £3,800 / $4,800/year

Attend seminars and access facilities in person at Frontier Innovation University.

Apply online →Apply for campus →View fee schedule

What You Will Learn

Develop integrated marketing plans with clear KPIs
Create compelling content for web, social, and print channels
Analyse campaign performance using analytics platforms
Present creative concepts professionally to client panels

Curriculum

Year 1

Code	Course	Credits
MKT101	Principles of Marketing Principles of Marketing — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Principles of Marketing Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	20
MKT102	Consumer Behaviour Consumer Behaviour — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Consumer Behaviour Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	20
MKT103	Media & Communications Media & Communications — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Media & Communications Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	20
MKT104	Design Thinking Design Thinking — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Design Thinking Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	20

Year 2

Code	Course	Credits
MKT201	Brand Management Brand Management — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Brand Management Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	20
MKT202	Digital Marketing Digital Marketing — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Digital Marketing Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	20
MKT203	Public Relations Public Relations — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Public Relations Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	20
MKT204	Marketing Research Marketing Research — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Marketing Research Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	20

Year 3

Code	Course	Credits
MKT301	Integrated Campaigns Integrated Campaigns — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Integrated Campaigns Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	20
MKT302	Agency Capstone Project Agency Capstone Project — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway. Core concepts and frameworks in Agency Capstone Project Theory applied to contemporary organisational cases Methods, tools, and professional standards Ethics, risk, and responsible practice Assessment: coursework, exam, or applied project	40

Code

Course

Credits

MKT301

Integrated Campaigns

Integrated Campaigns — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.

Core concepts and frameworks in Integrated Campaigns
Theory applied to contemporary organisational cases
Methods, tools, and professional standards
Ethics, risk, and responsible practice
Assessment: coursework, exam, or applied project

MKT302

Agency Capstone Project

Agency Capstone Project — core module covering foundational concepts, applied practice, and formal assessment on this degree pathway.

Core concepts and frameworks in Agency Capstone Project
Theory applied to contemporary organisational cases
Methods, tools, and professional standards
Ethics, risk, and responsible practice
Assessment: coursework, exam, or applied project

Career Paths

Marketing Executive
Social Media Manager
Brand Coordinator
PR Assistant
Content Strategist

Program Highlights

Live client projects with Edinburgh businesses
Creative Studio with media production tools
Google Analytics and Meta Blueprint preparation
Pathway to Graduate Certificate in Digital Marketing

Assessment

Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.

Admission requirements

Academic entry

A-levels BBB (or equivalent) in relevant subjects, or an Access to HE Diploma with Merit profile
International Baccalaureate 28 points, or high school diploma with GPA 3.0/4.0 minimum

English language

English proficiency: IELTS 5.5, TOEFL 46, or equivalent (waived for prior English-medium study)

Documents

Personal statement (400—600 words) explaining your academic interests and career goals
One academic reference from a teacher, tutor, or school counsellor

Research & interview

Optional: portfolio or interview for creative and professional programmes

Programme questions

How long is the BA (Hons) Marketing & Communications?

The published duration is 3 years full-time. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.

Can I study this from my country?

You may study this award fully online from your country, or — where published — on campus at Frontier. Online study does not require a student visa. Campus study may.

What does it cost?

Online awards at Frontier Innovation University are published at about $600–$900 in total, paid by semester ($200–$400) after you accept an offer. The online application fee is $0. Exam and administrative charges may apply. See Fees for the current table.

What are the entry requirements?

Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.

How is the programme assessed?

Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.

Will this award be recognised where I live?

Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. Frontier Innovation University publishes verification pages for certificates. We do not claim automatic equivalence in every country.

How do I apply?

Start an application on this website. Progress is saved from the first step. Admissions: admissions@frontuni.com.

Recognized & Accredited

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